Inc42 reported that the country’s esports landscape now accounts for 4 percent of the nation’s under the base. The growth of the audience of the games mentioned above also triggered the rise and popularity of esports. Other games that are popular in the country are Hunter Assassin, Talking Tom, and Carrom Pool. Overall, hypercasual and casual games appear to still be the most popular in the Indian gaming market. Since 2019, this game grew by more than $1 trillion and it’s no surprise that it was able to partner up with celebrities and athletes like football superstar Cristiano Ronaldo.
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Garena’s Free Fire that is developed by 111 Dots Studio was able to record over 80 million active users from around the world. At some point last year, this game topped Google Play’s top charts for a couple of days.įPS games aside from PUBG also grew quite an audience. Studio Gametion Technologies Pvt Ltd’s Ludo King has also been a consistent popular game since it was released in 2016. Another game that grew extremely popular last year is InnerSloth’s Among Us with over 83.8 million downloads. This game generated almost 2.6 million USD from both Apple and Google’s app stores. Last year, PUBG is dubbed as the most popular mobile game released by Tencent. 40 percent of the industry’s revenue comes from consumers themselves and the rest are from advertising. They also mentioned how casual gaming is mainly ad-driven. KPMG’s reports mentioned that the Indian gaming industry is mainly made up of casual games like Candy Crush, Dota 2, PUBG, Call of Duty, and even online fantasy sports. With that, the gaming industry has created thousands of jobs and experts see that the industry could have the biggest employment rate in the future. Maple Capital Advisors also reported that the country now has over 400 gaming companies. Tracxn Technologies reported that both companies have invested around 173 million USD in 2020. With that, investors are more alert than ever and some companies like Sequoia Capital and Kalaari Capital have already increased their investments by 78 percent last year. This means the global gaming industry could be worth over 25.4 billion USD by the end of this year. They are projecting global growth of up to 33 percent. KPMG estimates that there will be a rapid change in gaming and digital consumption. The pandemic has somehow boosted the growth of the gaming industry in the country, and this includes the mobile and live casino with real money segments. It is reported that the growth of the number of smartphone users in the country is at 15 percent on a year-on-year basis during the last five years.
With smartphone devices becoming more affordable and accessible, it’s just not surprising that the mobile segment has taken the largest chunk of the gaming market.
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Meanwhile, 11 percent are PC users and around 4 percent are tablet users.
It was also found out that of all people who are fond of playing games in India, 85 percent of them are mobile users. KPMG reported that the country’s overall gaming userbase has already surpassed 365 million in March of last year. Over half of India’s population is also aged below 25 years old and 60 percent of the country’s population who play games are also aged 25 and below. India is a country with a huge population and the use of the internet and other forms of technology here is becoming more widespread. It’s quite easy to figure out why the country is becoming a gaming hotspot.
Why India’s Gaming Industry Has Such a Huge Potential In this period, a total of 7.2 billion installs were recorded from the country which accounted for 17 percent of the global market share. Based on a report by Sensor Tower, during the first nine months of 2020, India placed on the top spot of the countries with the most mobile games downloaded worldwide.